There’s something satisfying about getting a great deal. Like when your dinner bill drops thanks to a surprise happy hour.
That same feeling? It applies to mattresses too.
Key Takeaways
- The best time to buy a mattress is usually during major sale periods like EOFY, Black Friday and Boxing Day. But smaller promos and monthly deals can pop up throughout the year.
- Online shopping often comes with extra value through bundle deals, trial periods, and Click & Collect, while in-store visits are great if you want to test comfort firsthand.
- Don’t just look at the discount. Compare real prices, check for extras, and shop when your body tells you it’s time. Waiting for the perfect sale isn’t always worth it.
In this article, we’ll walk you through the best times of year for mattress sales, what to look out for each month, and why upgrading might be worth it (even outside of sale seasons) if your mattress is starting to sag.
Jump to a section:
- What Time of Year Is Best to Buy a Mattress?
- Online vs In-Store Deals
- Tips for Mattress Shopping
- Where To Buy The Best Mattress?
- FAQs
What Time of Year Is Best to Buy a Mattress?
Timing isn’t everything, but it can save you a fair bit if you’re wanting to upgrade your bedroom.
Mattress retailers in Australia and New Zealand love a sale, and most follow predictable sale patterns.
Let’s walk through the moments in the year when your sleep and your budget both come out on top.
Peak Sale Periods
Mattress sales tend to line up with major retail events.
In Australia, that includes more than just public holidays. Some of the best discounts drop during these peak sale periods.
End of Financial Year (EOFY)
Retailers clear out older stock and shoppers often have tax returns to spend. EOFY sales are a popular time for refreshing furniture, and mattresses are usually part of the mix. Discounts can be deep, especially on discontinued models or limited ranges.
Black Friday
This once-American shopping event is now a big deal locally. Black Friday has become one of the biggest sale weekends of the year.
Many mattress brands offer generous deals both online and in store. If you’re after a premium option or bundled extras, this is a great time to look.
Boxing Day
Post-holiday mode kicks in and retailers make room for new-year stock. You’ll often see year-end clearances on mattresses during Boxing Day.
Holidays and seasonal events
Retailers often drop surprise offers around public holidays like Easter, Valentine’s Day, Mother’s Day, and Father’s Day. These sales might not be as big as Boxing Day or Black Friday, but they’re still worth a look. Especially if you’ve missed a larger sale event window!
If you take any days off around these holidays, it’s also a good time to visit a mattress store to try a mattress in person. Some retailers use holiday weekends to run seasonal clear-outs or brand anniversaries, so it’s always worth checking.
Monthly Mattress Sales
Not every sale needs to be tied to a major event. Some months offer quieter chances to save, especially when retailers are clearing out old stock or aiming to hit monthly targets.
January
While January can be a quieter retail period after the peak holiday season, many Boxing Day offers also carry into early January. It’s a good time to shop if you’ve got gift money to spend or want to kick off the new year with better sleep.
March to April
New models often hit showrooms around this time. Floor stock and previous-year models are usually marked down to make space. If you don’t need the latest version, you could find excellent value.
May
A solid mid-year sweet spot. Early EOFY deals often start appearing, especially online. As the weather cools, it’s also a natural time to check whether your mattress still feels supportive and comfortable.
You might be shopping for a winter wool quilt already, so it makes sense to think about what you’re sleeping on too.
September
Retailers switch into spring mode. You’ll often see clearance prices on winter stock or back-to-school promos. Smaller sizes like singles and doubles are common in these offers, making it a good month to upgrade guest rooms or kids’ beds.
November
Everyone talks about Black Friday towards the end of November, but the deals often start earlier in the month.
Brands run lead-up sales and preview discounts that can be just as generous. In some cases, they’re even better if you act fast.
December
Retailers start prepping for Boxing Day well before Christmas. Some brands launch early access deals or clearance events mid-December to get ahead of the rush.
If you don’t mind shopping before the holidays, you might beat the late crowds and still land a solid discount.
When Your Mattress Wears Out
Here’s something no sale banner will tell you. The best time to buy a mattress is when your body says it’s time.
If you’re waking up sore or sleeping better elsewhere, don’t wait for a sale. Most mattresses last seven to ten years, but how it feels matters more than how old it is.
Here are a few signs it might be time:
- You’re waking up sore or stiff
- There’s a visible dip where you usually sleep
- You sleep better on other mattresses (like at a hotel or your mate’s guest bed)
- The surface feels uneven or lumpy
- You’re tossing and turning more than usual
If you ticked off a few of these, it could be worth shopping sooner rather than later. A cheaper mattress during a promo won’t help if it doesn’t support your body properly. And a quality one, even at full price, can save you years of bad sleep.
Online vs In-Store Deals
Mattress shopping online or in store? Both come with their perks, but the way sales work can be a little different.
Online stores tend to run more frequent promos. Throughout the year, you’ll find:
✅ Flash sales
✅ Online exclusives
✅ Limited-time bundles
These aren’t limited to big events like Black Friday or Boxing Day. Since stock is centralised, online retailers often have more flexibility to adjust prices or extend offers.
In-store sales are usually tied to floor stock and showroom space, with discounts appearing when stores need to clear older displays or make room for new arrivals.
If you’re shopping in person and don’t see a current deal, it’s worth checking the brand’s website.
No matter how you shop for a mattress, timing matters. The key is to keep an eye on your mattress’s condition, so you’re ready to upgrade when the right deal comes along.
Tips for Mattress Shopping
Scoring a discount is great. But shopping smart? That’s what helps you walk away with something that actually supports your sleep.
Here are a few tips to help you get value, not just a lower price tag.
1. Don’t get tricked by percentages
A mattress marked 50% off doesn’t always mean you’re getting the best deal. What matters is the actual price you’re paying.
Compare similar styles across brands and check if delivery or trial periods are included. Sometimes, a smaller discount still offers better value overall.
2. Look for trial periods
Many online mattress companies offer sleep trials for up to 60 to 120 nights. That means you can test the mattress at home, and if it’s not working for you, send it back.
It’s a stress-free way to buy without having to lie down awkwardly in a showroom for two minutes. At Ecosa, we have a 100 night trial for all of our mattresses.
3. Keep an eye out for clearances
End-of-line models, seasonal changes, or even updated branding can lead to perfectly good mattresses being marked down. These aren’t always advertised loudly, but they can be some of the best-value buys.
4. Sign up for email updates
Some of the biggest discounts drop quietly, often for limited hours or specific subscriber-only events. Signing up to email updates means you won’t miss a quick sale or early access code.
5. Use your wishlist wisely
Not ready to buy? Add the mattress you’re eyeing to your favourites or wishlist. That way, you can keep tabs on price drops and compare specs when sale time rolls around.
6. Don’t forget the extras
Some promotions bundle in extras like pillows, mattress protectors, or even free delivery. Take those into account when comparing. A mattress with a smaller discount but better inclusions might save you more in the long run.
Where to Buy the Best Mattress?
Now that you know the best time to buy a mattress, the next question is where to get one
If you’re ready to upgrade, Ecosa has you covered. You can shop online anytime, explore our mattress bundles for added value, or visit one of our retail stores to experience our mattress range in person. However you choose to shop, better sleep starts here.
FAQs
When is the best time to buy a mattress?
The best times are usually around major sales periods like Black Friday, Boxing Day, and EOFY, when retailers offer their biggest discounts. But if your mattress is no longer supporting you, the right time to buy is now.
Is it better to buy a mattress online or in store?
Online shopping is convenient and often comes with better value, especially with bundle deals or free delivery. If you’d rather try the mattress first, visiting a store is a good option.
What if I buy a mattress and then see it on sale later?
Some stores offer price matching, but policies vary. At Ecosa, we keep our pricing fair all year and run bundle offers during sale periods to give you even more value when you shop.